EP 23. Vito Peleg: Pricing for Growth
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Price is obviously one of the main drivers of profits but as the story of Atarim shows it’s also a signal to attract the right kind of client. And by right kind I mean the very profitable and less hassle kind. Vito, founder of Atarim and formerly WP Feedback talks about how pricing properly allows you to start a business that makes enough money to not be starved for the resources it needs to grow. Having had the ability to continually improve the product over time he was able to take on a massive rebrand and double the size of his company and do 2 years of sales in 6 months. This in turn allowed him to pull off the beautiful combo of sky rocketing profits while also lower stress.
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