{"id":23668,"date":"2020-03-31T02:44:00","date_gmt":"2020-03-31T06:44:00","guid":{"rendered":"https:\/\/www.nevharris.com\/?p=23668"},"modified":"2020-09-01T18:47:55","modified_gmt":"2020-09-01T22:47:55","slug":"6-ways-youre-wasting-money","status":"publish","type":"post","link":"https:\/\/www.nevharris.com\/6-ways-youre-wasting-money\/","title":{"rendered":"6 Ways You&#8217;re Wasting Money (And How To Stop)"},"content":{"rendered":"\n<p>You need to spend money to make money. However, there\u2019s no formula that will tell you how much you stand to earn if you spend a certain amount. It just doesn\u2019t work that way.<br><\/p>\n\n\n\n<p>Let\u2019s say that, last month, you spent $1,500 on operating expenses and you generated $8,000 in revenue. That doesn\u2019t mean that if you spend $3,000 next month, you\u2019ll double your earnings to $16,000. There\u2019s no direct correlation between the two.&nbsp;<br><\/p>\n\n\n\n<p>If you want to grow your business, then you\u2019re going to have to spend money on it. However, the ultimate goal is to keep costs low and steady while making more money.&nbsp;<br><\/p>\n\n\n\n<p>This is why it\u2019s so important for agency owners to <a href=\"https:\/\/www.nevharris.com\/how-to-make-a-budget-for-your-business-and-stick-to-it\/\">set a budget and stick to it<\/a>.<strong> The only problem is\u2026 what if the budget you\u2019ve set is too high?<\/strong>&nbsp;<br><\/p>\n\n\n\n<p>The following guide will help you identify areas of your business you should stop wasting your money on.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6 Things You Need to Stop Wasting Your Money On<\/h2>\n\n\n\n<p>In your daily life, it\u2019s easy to spot wasteful spending. The extra bag of chips you slip into the shopping cart. The new bathing suit you bought because your favorite store was running a sale. The dessert you ordered even though you have ice cream at home. There\u2019s nothing wrong with occasionally splurging on extras, but if you\u2019re trying to tighten the purse strings, these indulgences don\u2019t help.<br><\/p>\n\n\n\n<p>With business expenses, this can be tricky because there are certain things you absolutely <em>need<\/em> in order to do what you do. A website. Office space. Software. Hardware. And so on.&nbsp;<br><\/p>\n\n\n\n<p>But there\u2019s often a fine line between spending money on what you need and wasting your money on extras that are nice-to-have but not necessary. Here are the more common things WordPress agency owners shouldn\u2019t waste money on until it\u2019s absolutely critical to their operation:&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Office Space<\/h3>\n\n\n\n<p>There are a number of workspaces you could potentially run your business from:&nbsp;<\/p>\n\n\n\n<ul><li>Your home&nbsp;<\/li><li>The local coffee shop or library<\/li><li>A co-working space<\/li><li>A rented office space<\/li><\/ul>\n\n\n\n<p>What you have to consider when choosing a dedicated workspace is:&nbsp;<br><\/p>\n\n\n\n<p>What\u2019s the tradeoff? Will working in such an environment improve your productivity or profits? Will you make connections or meet prospective clients in that environment? And is the cost\/benefit ratio in your favor or will you have to swallow the losses for a time?<br><\/p>\n\n\n\n<p>While a space outside the distraction of your home might seem worth the additional cost, the more cost-effective approach might be to invest in distraction-blocking tools or workarounds at home. At least, for the time being.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Equipment<\/h3>\n\n\n\n<p>There\u2019s no way to run a business without equipment. However, it\u2019s easy to go overboard with hardware as each new shiny tool looks like something you <em>gotta<\/em> have.<br><\/p>\n\n\n\n<p>But do you? Besides a fast and secure computer, large monitor, sturdy desk, comfortable chair, and good lighting, is there anything else you really need to do what you do?&nbsp;<br><\/p>\n\n\n\n<p>Also, don\u2019t forget to factor in how equipment affects your utilities bill, especially if they\u2019re not energy-efficient. Those long days at the computer can realistically turn into higher energy bills for your home. And while some of that will be tax deductible, you\u2019re still responsible for shelling out for all of it now.&nbsp;<br><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">3. SaaS<\/h3>\n\n\n\n<p>One of the things you\u2019re going to hear a lot is how important it is to delegate. Your time is valuable and shouldn\u2019t be wasted on tasks that don\u2019t suit you, which is why SaaS is such an integral part of how WordPress businesses are run.<br><\/p>\n\n\n\n<p>Again, though, it\u2019s easy to get caught up in the excitement of trying out new software a colleague recommended or that your favorite blogger mentioned.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>If it doesn\u2019t have an actual cost tied to it, ask yourself: <strong>is it worth investing any of my time on it right now? <\/strong>Any time you spend experimenting with a new tool is time spent away from making money for your business.&nbsp;<br><\/p>\n\n\n\n<p>If it does have an actual cost tied to it, ask yourself: <strong>is this functionality absolutely necessary for my business to run? Does it save me time? Or money?<\/strong> If there isn\u2019t a clear reason to have it, or you\u2019re on a plan that\u2019s beyond what you actually need, cut back.&nbsp;<br><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">4. Hiring<\/h3>\n\n\n\n<p>SaaS is great for offloading menial and ill-fitting tasks to. Depending on which direction your business goes, you may find a need for more specialized and <em>human<\/em> assistance, too.&nbsp;<br><\/p>\n\n\n\n<p>There are a lot of benefits to hiring people to work for your WordPress business. You can expand your service offering, spend more time on tasks you enjoy, and eventually grow your company to a size where it can be sold.&nbsp;<br><\/p>\n\n\n\n<p>But it costs money to hire employees \u2014 and not just for salaries either. You have to cover taxes, insurance, time off, as well as any office space, resources, and training you provide them with.&nbsp;<br><\/p>\n\n\n\n<p>The best way to get around these exorbitant costs before you\u2019re ready for them is to outsource work to contractors. It\u2019s a more cost-effective way to bring new people into your company while also getting to try out different types of talent before you\u2019re in a position to hire.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Marketing<\/h3>\n\n\n\n<p>This is an area where you have to spend time and money in order to see results. Just make sure that where you\u2019re spending it is worth it.&nbsp;<br><\/p>\n\n\n\n<p>For instance, do you even have an email list yet? If not, don\u2019t waste your money on expensive email management or segmentation software until you\u2019ve started acquiring leads.&nbsp;<br><\/p>\n\n\n\n<p>And what about social media? Are you paying for ads on platforms where your audience doesn\u2019t hang out? If not, use organic social postings to test the relevancy of various platforms first.<br><\/p>\n\n\n\n<p>If you\u2019re not seeing a return on your marketing investment, there\u2019s no sense trying to put more money towards the things that aren\u2019t working. Instead, focus on that which you can control and which provides you with results. Things like SEO, content generation, and backlink building are a good place to start.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Conferences<\/h3>\n\n\n\n<p>There are loads of professional conferences like WordCamp, local Meetups, and other networking events that take place throughout the year. Spend enough time working in isolation or with your nose to the grindstone for months on end and those events are going to look mighty attractive.&nbsp;<br><\/p>\n\n\n\n<p>However, before you plop your <a href=\"https:\/\/www.nevharris.com\/how-to-eliminate-credit-card-debt-while-running-a-profitable-business\">credit card<\/a> down for one of these events, consider what the tradeoff is first. Is it just a chance to network and meet others who do what you do? Will you potentially find new clients? Is there something you\u2019ll learn that will change your business for the better?&nbsp;<br><\/p>\n\n\n\n<p>Local and virtual events that don\u2019t require much of a time or money commitment are a good investment early on. However, the bigger conferences that require you to pay for expensive travel, lodging, and tickets to attend? Well, those might not be worth what you get out of them.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap-Up<\/h2>\n\n\n\n<p>As you can see from the list above, it\u2019s tricky with business spending. You know that you need all of these things in order to run your business well, but it\u2019s easy to overspend on them if you\u2019re not paying close attention.&nbsp;<br><\/p>\n\n\n\n<p>Just remember that all of this is measurable.<br><\/p>\n\n\n\n<p>List out everything you\u2019re currently paying for. Then, look at the list above and ask yourself: <strong>am I spending too much in any of these areas?<\/strong> If so, adjust them now and stop carrying the burden of unnecessarily high costs.<br><\/p>\n\n\n\n<p>And when purchasing in the future, use the Shiny object vs Need Tool template to help you make a more informed decision.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>You need to spend money to make money. However, there\u2019s no formula that will tell you how much you stand to earn if you spend a certain amount. It just&hellip;<\/p>\n","protected":false},"author":10,"featured_media":24542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[26,28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways You&#039;re Wasting Money (And How To Stop) - Nev Harris<\/title>\n<meta name=\"description\" content=\"Want to know how to avoid wasting money? Tired of overspending and under-saving? Start by eliminating these six holes in your wallet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nevharris.com\/\/6-ways-youre-wasting-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways You&#039;re Wasting Money (And How To Stop) - Nev Harris\" \/>\n<meta property=\"og:description\" content=\"Want to know how to avoid wasting money? Tired of overspending and under-saving? 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