{"id":23448,"date":"2020-02-06T01:57:15","date_gmt":"2020-02-06T06:57:15","guid":{"rendered":"https:\/\/www.nevharris.com\/?p=23448"},"modified":"2020-09-01T19:28:36","modified_gmt":"2020-09-01T23:28:36","slug":"ways-to-build-trust-into-your-business-so-you-can-charge-more","status":"publish","type":"post","link":"https:\/\/www.nevharris.com\/ways-to-build-trust-into-your-business-so-you-can-charge-more\/","title":{"rendered":"5 Ways to Build Trust in Your Business (And Charge More)"},"content":{"rendered":"\n<p>If you&#8217;re struggling to find clients that will pay you what you&#8217;re worth or to even notice you amongst the seemingly endless sea of WordPress pros, you\u2019re not alone. It can be difficult convincing some agency owners to spend their hard-earned money on a website and marketing. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to build trust in your business from the get-go.<\/p>\n\n\n\n<p> When you gain prospects\u2019 trust, you get: <\/p>\n\n\n\n<ul><li> Fewer doubts <\/li><li> Fewer price negotiations <\/li><li>Fewer headaches <\/li><\/ul>\n\n\n\n<p> Bottom line: If you can make them see you for the expert that you are early on, it\u2019ll make your job of selling them easier and the process of working with them much more positive.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\">Ways to Build Trust in Your Business  <\/h2>\n\n\n\n<p> So, how do you give your business this much-needed boost in credibility? Unfortunately, it\u2019s not enough to have your own WordPress website that says, \u201cWe create the best websites!\u201d The key is to show them the proof without having to say anything. <\/p>\n\n\n\n<p>Here is what you can do:  <\/p>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\"> 1. Make Your Portfolio Impressive <\/h2>\n\n\n\n<p>Ho The trick to building an impressive portfolio doesn\u2019t come down to how famous your clients\u2019 brands are. There are two things you can do instead: <\/p>\n\n\n\n<p>For starters, use your portfolio to demonstrate your area of expertise. Do you build websites for SMBs in Pittsburgh like the <a href=\"https:\/\/the412crew.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">412 Crew<\/a>? Then, show off your local clientele: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-1024x494.png\" alt=\"\" class=\"wp-image-23452\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-1024x494.png 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-300x145.png 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-768x371.png 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-1536x741.png 1536w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew-600x290.png 600w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-412-Crew.png 1902w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Or maybe you design websites and develop digital marketing solutions for companies on a mission to do good in the world? Then, you could flaunt your work the way <a href=\"https:\/\/thegoodalliance.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Good Alliance<\/a> does:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"646\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance-1024x646.png\" alt=\"\" class=\"wp-image-23453\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance-1024x646.png 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance-300x189.png 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance-768x484.png 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance-600x378.png 600w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/The-Good-Alliance.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Secondly, don\u2019t just name your clients. Tell their story with your portfolio. Why did they come to you? How did you solve their pain? Let prospects get a sense for how you deliver results and how your clients have prospered as a result. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\">2. Design Your Clients\u2019 Dream Website\u2026 For Yourself <\/h2>\n\n\n\n<p> If you\u2019re truly a specialist when it comes to designing websites for your niche, what better way to gain the trust of prospects than to blow them away with the first impression of your own website? A creative to do this is by designing it to look and work similarly to the kind of website you would build for them.   <\/p>\n\n\n\n<p>Let\u2019s look at the <a href=\"https:\/\/pebbledesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Pebble Design<\/a> website, for example:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"565\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website-1024x565.jpg\" alt=\"\" class=\"wp-image-23689\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website-1024x565.jpg 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website-300x166.jpg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website-768x424.jpg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website-600x331.jpg 600w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Website.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> They can\u2019t nail the style of a hotel website perfectly since features like reservation systems and physical addresses don\u2019t make sense for a design agency.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"565\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images-1024x565.jpg\" alt=\"\" class=\"wp-image-23690\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images-1024x565.jpg 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images-300x166.jpg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images-768x424.jpg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images-600x331.jpg 600w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Pebble-Design-Images.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> However, the rest of the home page does a spot-on job of matching the imagery and messaging to that which a hotelier would want to see on their own website.  <\/p>\n\n\n\n<p>Imagine what a prospective client of Pebble Design thinks when they step foot on this website and realize the agency really knows how to design for their target customer. It\u2019s a great way to earn their trust. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\"> 3. Rank on the First Page of Search <\/h2>\n\n\n\n<p> Your customers are paying you to build a website that gets them results. That means it needs to rank well in search so that qualified leads will find their way to it. <\/p>\n\n\n\n<p>As with the example above, this is a case of showing, not telling. <\/p>\n\n\n\n<p>You could easily write up pages and pages about how you\u2019re a skilled WordPress designer. But that won\u2019t mean anything if your own website doesn\u2019t rank and bring you traffic from search. If you want to convince prospects that you can get them results, make sure your own website ranks on the first page of search. <\/p>\n\n\n\n<p>That way, there won\u2019t be any need to call your skills into question. They found your business on Google, after all. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\"> 4. Be a Responsible agency owner <\/h2>\n\n\n\n<p> You\u2019re not just competing with other web developers and designers on your skill set. You\u2019re competing with them on your business acumen, too. Prospects want to know that they\u2019re hiring someone who can design a website that does what they need it to and that they\u2019re not going to have to hand-hold them throughout the process. <\/p>\n\n\n\n<p>In order to build trust in your business before a project even begins, you can do a number of things:  <\/p>\n\n\n\n<ul><li> Be responsive. If you make them wait weeks for a follow-up to their inquiry or to book a free consultation, they\u2019ll assume you work the same way. <\/li><li>Have a process for everything, including how you answer contact form submissions and pitch proposals. <\/li><li>Have a contract ready to go as soon as they express interest in getting started \u2014 and make sure the terms clearly protect both them and yourself. <\/li><\/ul>\n\n\n\n<p> This is a good example from <a href=\"https:\/\/www.outerboxdesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">OuterBox<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"567\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise-1024x567.jpg\" alt=\"\" class=\"wp-image-23691\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise-1024x567.jpg 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise-300x166.jpg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise-768x425.jpg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise-600x332.jpg 600w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/OuterBox-Promise.jpg 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Not only does the agency clearly state its hours of operation and time zone (which is great when you work with clients nationally or internationally), it also has a response time promise. That\u2019s an excellent way to set the right tone upfront. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\"> 5. Ask Clients for Reviews <\/h2>\n\n\n\n<p> I could tell you to collect testimonials from clients and publish them to your website (which you should do anyway). However, if it\u2019s a struggle to get prospects to trust you, then you\u2019re going to need to leverage something more than former clients\u2019 shiny words. <\/p>\n\n\n\n<p>You need to give them hard proof. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.brightlocal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Bright Local<\/a> puts out a report every year that covers this very topic. And what they found in 2018 is this:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"719\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-How-Many-Reviews.png\" alt=\"\" class=\"wp-image-23692\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-How-Many-Reviews.png 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-How-Many-Reviews-300x211.png 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-How-Many-Reviews-768x539.png 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-How-Many-Reviews-600x421.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> You need to have at least 10 reviews worth reading before a prospect is willing to trust you. <\/p>\n\n\n\n<p>What\u2019s more, you should have at least a 4-star average rating if you expect them to hire you: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"621\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-Survey-Star-Rating.jpeg\" alt=\"\" class=\"wp-image-23698\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-Survey-Star-Rating.jpeg 1024w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-Survey-Star-Rating-300x182.jpeg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-Survey-Star-Rating-768x466.jpeg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Local-Consumer-Review-Survey-Star-Rating-600x364.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Now, I\u2019m not saying this to deter you from asking clients for reviews. In fact, I think you should take a proactive approach to doing this. <\/p>\n\n\n\n<p>Here\u2019s the thing: even if you don\u2019t create an online profile for yourself on Google My Business or Facebook, if a former client feels fired up enough to tell the world about their experience ( positive or negative), they\u2019ll find a way to do it. So, create your profiles and control the narrative . <\/p>\n\n\n\n<p>Online reviews are also beneficial in improving your competitiveness in search. Case in point, this is what happens when someone searches for \u201cweb designer vancouver\u201d:  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1002\" height=\"785\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Google-Search-Web-Designer-Vancouver.jpg\" alt=\"\" class=\"wp-image-23694\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Google-Search-Web-Designer-Vancouver.jpg 1002w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Google-Search-Web-Designer-Vancouver-300x235.jpg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Google-Search-Web-Designer-Vancouver-768x602.jpg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2020\/02\/Google-Search-Web-Designer-Vancouver-600x470.jpg 600w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<p> If you have a local business profile that draws in positive ratings and reviews, your business could show up at the top of search even if your website doesn\u2019t organically rank there yet. And if your rating is good enough, this would be an amazing way to edge out the competition.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"h2veneer wp-block-heading\"> Ready to Start Charging More? <\/h2>\n\n\n\n<p> Alright, so the goal here is to build trust in your business so that you can make more money. However, just keep in mind that as your revenue grows, your expenses shouldn\u2019t grow with it. If you\u2019re to run a successful and sustainable business, you have to make a profit. If you\u2019re unsure of how to do that, check out this post on <a href=\"https:\/\/www.nevharris.com\/how-to-make-a-budget-for-your-business-and-stick-to-it\/\">how to make a budget<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image button-graphic\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.nevharris.com\/main-profit-killer\/\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2019\/11\/Profit-Killer-Assessment-Pic-Button.jpg\" alt=\"\" class=\"wp-image-20795\" width=\"700\" height=\"397\" srcset=\"https:\/\/www.nevharris.com\/wp-content\/uploads\/2019\/11\/Profit-Killer-Assessment-Pic-Button.jpg 1000w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2019\/11\/Profit-Killer-Assessment-Pic-Button-300x170.jpg 300w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2019\/11\/Profit-Killer-Assessment-Pic-Button-768x435.jpg 768w, https:\/\/www.nevharris.com\/wp-content\/uploads\/2019\/11\/Profit-Killer-Assessment-Pic-Button-600x340.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption><em>Free Profit Killer Assessment<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p> If you run into any other questions, give us a shout. We\u2019d be happy to discuss your situation and figure out where we can help.  <\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-very-dark-gray-background-color has-very-dark-gray-color is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re struggling to find clients that will pay you what you&#8217;re worth or to even notice you amongst the seemingly endless sea of WordPress pros, you\u2019re not alone. It&hellip;<\/p>\n","protected":false},"author":10,"featured_media":23923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Build Trust in Your Business (And Charge More) - Nev Harris<\/title>\n<meta name=\"description\" content=\"Want to make more money? 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